Pioneering AI-driven marketing for visionary leaders.

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AI Search is Here.
Will Your Brand Be Found?

Don’t get left behind in the new era of search. Demand Spring and Brandlight are partnering to give you the complete framework.

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We help B2B Marketing Leaders leverage
AI and Marketing Automation Platforms to transform operations, increase productivity, and create personalized customer engagement.

From strategic planning to hands-on implementation, we’re your trusted partner in making AI & Automation accessible, actionable, and impactful—helping you innovate, optimize, and lead with confidence.

Our new direction

A letter from Mark Emond Founder & CEO

The Promise of Automation

Since our inception 12 years ago, Demand Spring has helped many of the biggest and fastest-growing B2B brands in the world apply Marketing Automation to deliver strategic impact.

This foundation remains core to our expertise today, as we continue to provide industry-leading Marketing Automation services while helping our clients evolve these platforms with AI capabilities.

Marketing Automation has delivered tremendous value over its 20-year history and continues to be a crucial component of modern marketing operations. As these platforms evolve and integrate with AI, they’re becoming even more powerful. However, many marketers are still struggling with problems the current MarTech stack has been unable to address, such as disparate data, siloed marketing processes, manual tasks, and an inability to properly serve B2B buying centers. This is where the transformative power of AI comes in, NOT to replace Marketing Automation and talented marketers, but to enhance and elevate it to new levels of effectiveness.

AI Delivers

At Demand Spring, we’re excited to be witnessing this massive inflection point in B2B Marketing, and we look forward to the next 5, 10, 15 years of growth it will bring.

AI’s next level of super-automation will:

  • Deliver on the promise of personalization at scale
  • Open up new avenues for growth and customer engagement
  • Improve marketing & sales workflows to deliver truly integrated customer experiences
  • Automate the non-selling tasks that dominate the time of sellers and SDR teams
  • Drive innovation and productivity like never before

All-In on AI

Almost 80% of B2B Marketers today are using AI or Generative AI. But use tends to be on the level of individual experimentation rather than comprehensive organizational strategy. Demand Spring is working to change that.

Building on over a decade in Marketing Automation, we are helping visionary B2B CMOs and their teams realize the promise of AI and automation. We deliver cutting-edge services that fuel innovation, boost marketing productivity, upskill talent, and elevate customer experiences.

Through a clear focus on AI and automation, we are investing in the future of B2B marketing growth to help CMOs:

  • Develop and communicate a vision for AI within the organization.
  • Build a comprehensive AI strategy aligned to marketing strategy.
  • Identify and help implement quick-win use cases.
  • Unite siloed marketing processes with AI Agents.
  • Reimagine marketing processes to drive innovation and productivity.
  • Define an action plan for operating model changes across people, process, & technology.
  • Upskill and reskill the marketing team.

To learn more, read our SCALE with AI Framework.

The Promise of Automation

Creators need more time to create, strategists more time to strategize, salespeople more time to sell, tech people more time to innovate. Trusted and high-performing automation not only puts inefficiency and miscommunication behind us but also empowers teams to focus on the high-impact work that fuels growth. By freeing up marketing to be creative, strategic, and brilliant problem solvers, we’re helping them engage buyers with purpose and vision—transforming every interaction into a powerful driver of long-term success.

Ready to join us in building the future of marketing in your company? Reach out for a consultation to match your goals with a winning strategy.

Mark Emond

Clients

Trusted by forward-thinking B2B marketing leaders

SERVICES

Our transformative AI marketing solutions

We deliver four core services that help marketing leaders implement and scale AI effectively:

Strategic AI Advisory
for Revenue Acceleration

Build a winning marketing strategy aligned with your goals.

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AI Activation
& Growth Services

Leverage AI to drive measurable results across the entire customer journey.

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Training & Enablement
for AI-First Teams

Empower your team with skills to lead in an AI-driven marketing world.

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Marketing Automation
& AI Workflow Agents

Automate workflows, scale engagement, and drive efficiency with your marketing automation platforms.

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Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

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OUR SCALE FRAMEWORK

Strategize, Customize, Automate, Launch, Evaluate

Our SCALE with AI Framework provides a structured approach to marketing transformation:

Learn More

Strategize
Build your AI foundation.

Customize
Tailor AI for maximum impact.

Automate
Transform operations through intelligence.

Launch
Build sustainable excellence.

Evaluate
Scale your success.

Insights

Fresh perspectives, bold thinking, and original research to drive next practices.

AI content strategy mistakes
Ai Services

The Biggest AI Content Strategy Mistake (And How to Fix It)

Don't treat AI like a content factory. Learn the biggest AI content strategy mistakes marketers make and how to focus on quality and strategy to rank.

AI search visibility metrics
Ai Services

AI Search Visibility Metrics: The 5 KPIs Every CMO Needs to Track Now

Don't get left behind in the age of AI search. Discover the critical AI search visibility metrics for measuring AI brand impact and proving your marketing ROI.

Why my brand is not in ChatGPT
Ai Services

Why Your Brand Is Invisible in AI Search (and What B2B Marketing Leaders Can Do About It)

Asking, "Why my brand is not in ChatGPT"? Your brand might be invisible due to issues with AI search indexing or a lack of brand mentions in LLMs. Learn 10 reasons why and get a practical plan to fix it.

People

Get to know our AI Marketing experts.

Meet our team

Maria Hortua

Associate Marketing Consultant

Maria is a Marketing and Business professional, with over 5 years of experience working in Email Marketing, Marketing Automation and Analytics teams.

Andrea Drown

Managing Director

Andrea is a leader with excellent communication, organizational, and project management skills.

Nicole Baker

Public Relations Consultant

Nicole Baker is a public relations professional and self-proclaimed news junkie based in Ottawa, Canada.

Taran Brach

Marketing Specialist

Taran has extensive marketing experience working with previous companies such as, Facebook, Deloitte, Victoria Secret and Amazon where she effectively executed digital marketing campaigns.

Saad Sifate

Associate Strategy Consultant

Saad is a data-driven marketer who excels in creative environments. Saad has a passion for technology and loves to keep up with the latest trends.

Brent Martel

SEO, SEM Lead, Web Strategy and Development

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Elli Plihcik

Director of Strategy Consulting

Elli has deep experience driving B2B digital strategies that increase revenue and impact business goals and objectives. For over 20 years she has led strategy, execution and measurement of human-centered digital marketing experiences that generate high quality leads and maximize cross-sell opportunities.

Marc Tessier

Developer

With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.

Get Started

Let’s Build What’s Next.

Connect with us to explore how a partnership grounded in strategy, AI, and human insight can help you unlock growth, elevate customer experience, and lead transformation with confidence.

Schedule your free consultation

The Growth Marketing Leader AI Exchange

April 17, 2025

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April 18, 2025

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April 10,2025

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The CMO Exchange Series Registration

April 10,2025

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