Pioneering AI-driven marketing for visionary leaders.

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We help B2B Marketing Leaders leverage
AI and Marketing Automation Platforms to transform operations, increase productivity, and create personalized customer engagement.

From strategic planning to hands-on implementation, we’re your trusted partner in making AI & Automation accessible, actionable, and impactful—helping you innovate, optimize, and lead with confidence.

Our new direction

A letter from Mark Emond Founder & CEO

The Promise of Automation

Since our inception 12 years ago, Demand Spring has helped many of the biggest and fastest-growing B2B brands in the world apply Marketing Automation to deliver strategic impact.

This foundation remains core to our expertise today, as we continue to provide industry-leading Marketing Automation services while helping our clients evolve these platforms with AI capabilities.

Marketing Automation has delivered tremendous value over its 20-year history and continues to be a crucial component of modern marketing operations. As these platforms evolve and integrate with AI, they’re becoming even more powerful. However, many marketers are still struggling with problems the current MarTech stack has been unable to address, such as disparate data, siloed marketing processes, manual tasks, and an inability to properly serve B2B buying centers. This is where the transformative power of AI comes in, NOT to replace Marketing Automation and talented marketers, but to enhance and elevate it to new levels of effectiveness.

AI Delivers

At Demand Spring, we’re excited to be witnessing this massive inflection point in B2B Marketing, and we look forward to the next 5, 10, 15 years of growth it will bring.

AI’s next level of super-automation will:

  • Deliver on the promise of personalization at scale
  • Open up new avenues for growth and customer engagement
  • Improve marketing & sales workflows to deliver truly integrated customer experiences
  • Automate the non-selling tasks that dominate the time of sellers and SDR teams
  • Drive innovation and productivity like never before

All-In on AI

Almost 80% of B2B Marketers today are using AI or Generative AI. But use tends to be on the level of individual experimentation rather than comprehensive organizational strategy. Demand Spring is working to change that.

Building on over a decade in Marketing Automation, we are helping visionary B2B CMOs and their teams realize the promise of AI and automation. We deliver cutting-edge services that fuel innovation, boost marketing productivity, upskill talent, and elevate customer experiences.

Through a clear focus on AI and automation, we are investing in the future of B2B marketing growth to help CMOs:

  • Develop and communicate a vision for AI within the organization.
  • Build a comprehensive AI strategy aligned to marketing strategy.
  • Identify and help implement quick-win use cases.
  • Unite siloed marketing processes with AI Agents.
  • Reimagine marketing processes to drive innovation and productivity.
  • Define an action plan for operating model changes across people, process, & technology.
  • Upskill and reskill the marketing team.

To learn more, read our SCALE with AI Framework.

The Promise of Automation

Creators need more time to create, strategists more time to strategize, salespeople more time to sell, tech people more time to innovate. Trusted and high-performing automation not only puts inefficiency and miscommunication behind us but also empowers teams to focus on the high-impact work that fuels growth. By freeing up marketing to be creative, strategic, and brilliant problem solvers, we’re helping them engage buyers with purpose and vision—transforming every interaction into a powerful driver of long-term success.

Ready to join us in building the future of marketing in your company? Reach out for a consultation to match your goals with a winning strategy.

Mark Emond

Clients

Trusted by forward-thinking B2B marketing leaders

SERVICES

Our transformative AI marketing solutions

We deliver four core services that help marketing leaders implement and scale AI effectively:

Strategic AI Advisory
for Revenue Acceleration

Build a winning marketing strategy aligned with your goals.

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AI Activation
& Growth Services

Leverage AI to drive measurable results across the entire customer journey.

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Training & Enablement
for AI-First Teams

Empower your team with skills to lead in an AI-driven marketing world.

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Marketing Automation
& AI Workflow Agents

Automate workflows, scale engagement, and drive efficiency with your marketing automation platforms.

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Learn More

Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

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OUR SCALE FRAMEWORK

Strategize, Customize, Automate, Launch, Evaluate

Our SCALE with AI Framework provides a structured approach to marketing transformation:

Learn More

Strategize
Build your AI foundation.

Customize
Tailor AI for maximum impact.

Automate
Transform operations through intelligence.

Launch
Build sustainable excellence.

Evaluate
Scale your success.

Insights

Fresh perspectives, bold thinking, and original research to drive next practices.

AI Personas for B2B Marketing
Ai Services

How to Build Data-Driven AI Personas That Map B2B Buying Groups

Build AI Personas for B2B Marketing to drive buying group consensus and win the 2026 buyer journey. Move from static profiles to a dynamic, data-driven GTM strategy.

How to Map Content to the Buyer Journey to Win in AI Search
Ai Services

How to Map Content to the Buyer Journey to Win in AI Search

Learn how to map content to the buyer journey to thrive in the era of AI search. Optimize for query fan-out and AI Overviews to eliminate journey friction points.

AI-first marketing team
Ai Services

How to Build an AI-First Marketing Team: Skills & Roles for 2026

Learn how to build an AI-first marketing team. Discover the core skills, roles, and workflows needed to shift from manual execution to strategic orchestration.

People

Get to know our AI Marketing experts.

Meet our team

Andrea Drown

Managing Director

Andrea is a leader with excellent communication, organizational, and project management skills.

Nicole Baker

Public Relations Consultant

Nicole Baker is a public relations professional and self-proclaimed news junkie based in Ottawa, Canada.

Erin Forsyth

Chief Marketing Officer

Erin Forsyth is Chief Marketing Officer at Demand Spring, responsible for shaping the firm’s brand positioning, demand generation and go-to-market strategy.

Robyn Mia

Account Manager

Robyn Mia is a strategic account management leader who partners with enterprise customers to drive measurable growth through innovative solutions and exceptional client experience. She specializes in managing complex accounts, translating business needs into scalable strategies that support retention, expansion, and long-term value.

Mark Emond

CEO, Founder and Executive Chair

As Demand Spring’s founder & CEO, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Lissa Lawrence

Account Manager

With more than 10 years’ experience across multiple industries, Lissa brings a variety of skills and perspectives to her role as Account Executive with Demand Spring.

Tina Groulx

Manager, Marketing Technology Practice

Tina is a Marketo Certified Expert, who finds marketing automation fascinating, as the learning opportunities are endless.

Susan Malik CPA, CA

Chief Financial Officer

Susan has over 25 years of experience as a successful entrepreneur, founding and developing several companies in Canada and the United States. She has a wide range of business expertise in such diverse areas as information systems, banking/finance, management consulting, training and education.

Get Started

Let’s Build What’s Next.

Connect with us to explore how a partnership grounded in strategy, AI, and human insight can help you unlock growth, elevate customer experience, and lead transformation with confidence.

Schedule your free consultation

The CMO Exchange Series Registration

April 10,2025

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